Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Comparing On-Line Methodologies To Determine Data Impact
Author Masker, P.
Year 2001
Access date 28.05.2004
Abstract This presentation will cover three different on-line data collection methods (e.g.: pop-up box, self-select survey button, and e-mail survey) and how these varying methodologies impact research findings and data interpretation. The case study to be presented will segment and profile Sabre Virtually There Customers to assist in generating ad revenues for the site. Specifically, those viewers who attend this session will learn: · Strengths and weaknesses of three different on-line data collection methods (pop-up box, self-select survey button, e-mail survey); · How customer profiles vary by methodology; · The impact of non-response bias on data findings; · Does data interpretation vary by on-line methodology.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography - 2001 (57)

Page:
  • 1
  • 2
Page:
  • 1
  • 2